: This Search Engine Marketing Manager program is designed to address the skyrocketing need for qualified search engine marketing professionals in this challenging and rewarding field. Search engine marketing has become a primary marketing tool to connect with the millions of people who use search engines like Google, Yahoo! and Bing to locate products and services of every type. Search engine marketing encompasses a wide variety of techniques and as a certified search engine marketer; you'll be responsible for selecting the ones which best suit your client's needs and budgets. This program will teach students step-by-step how to optimize a web site in order to attain higher rankings on the world's most popular search engines for specific keywords and phrases. You will also learn how to select the optimal keywords and how to monitor and maintain high search engine rankings for those keywords once you have attained them. The Pay Per Click Marketing modules in this program will walk students through the process of setting up a successful PPC campaign from scratch on the two most popular search engines; Google AdWord and Yahoo! Search Marketing. This program will also help students master all elements of the most important social media tools, and teaches students how to integrate the tools with each other and with external websites. Each lesson uses real-world examples and focuses on planning, optimization, best practices, and digital ethics. Lastly, this program includes a job search module that will guide students through the best practices for searching for a new employment opportunity including the dos and don'ts of the interview process. Upon successful completion of this program, students will obtain the Search Engine College's industry recognized Certification. With all the training material included this complete training program will give students the necessary skills and knowledge to successfully pursue a career in Search Engine Marketing Management.
Certification modules include:
1. SEO 101 +
2. SEO 201 +
3. PPC Marketing 101 +
4. PPC Marketing 201 +
5. Social Media Professional
6. Ace Your Job Search!
7. You may choose also from the following elective courses:
1. Web Site Copywriting 101
2. Web Site Usability 101
3. Article Marketing & Distribution
4. Copywriting for PPC 101
Search Engine Optimization 101 teaches students step-by-step how to optimize a web site in order to attain higher rankings on the world's most popular search engines for specific keywords and phrases. You will also learn how to select the optimal keywords and how to monitor and maintain high search engine rankings for those keywords once you have attained them.
Search Engine Optimization 201 takes your knowledge of search engine optimization to the next level by teaching you more complex design techniques and technologies such as dynamic content, Flash and tables. Over the course of this module, you’ll also learn about PPC search engine advertising and how to accurately measure the ROI of your search engine optimization efforts. You’ll also be offered a bonus lesson full of valuable information on how to start your own SEO consulting business.
Pay Per Click Marketing 101 walks students through the process of setting up a successful PPC campaign from scratch on the two most popular search engines; Google AdWord and Yahoo! Search Marketing.
Pay-Per-Click Marketing 201 takes your knowledge of pay per click advertising to the next level and teaches you how to improve the ROI of your individual pay per click campaigns by improving the click-through and conversion rates of your ads. You’ll also learn how to create highly effective landing pages, how to measure the effectiveness of your campaigns, and how to conduct split tests of your ads.
Social Media Professional-Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. Learn how to move any organization from crisis management to social media success. This course helps you master all elements of the most important social media tools, and teaches you how to integrate the tools with each other and with external websites. Each lesson uses real-world examples and focuses on planning, optimization, best practices, and digital ethics. Worksheets and suggested hands-on activities accompany each lesson. The course goes further by exploring social media integration planning in more detail and demonstrates effective techniques used to analyze social media success. The course also teaches search optimization techniques necessary to any successful social media or digital marketing strategy, as well as topics in mobile marketing and technologies. The course looks specifically at how businesses use social media and how to prepare social media strategies, plans, guidelines and policies for any size organization.
Successful completion of this course not only prepares you for a career as a social media director, but gives you the skills necessary to adapt to the ever-changing social media landscape.
Ace Your Job Search!-Part One of the course, "Tailoring Resumes and Cover Letters for a Perfect Fit," will help learners craft a resume that is targeted, elegant, and effective. Part Two, "Interviewing Skills: Make the Right Impression," focuses on the preparation job candidates need in advance of an interview, and on the five stages of the interview process. Part Three, "Interviewing Skills: Ace Those Tough Questions," helps learners formulate winning answers to difficult interview questions before they walk into the interviewing room.Instructor Description
: Kalena Jordan was one of the first s
This program does not require any additional purchases of supplementary materials.