: This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.
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Lesson 1
After completing this course, you should be able to:
Describe the role of strategy and marketing in an entrepreneurial setting
Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
Explain marketing basics, including the marketing process and the Four P's
Discuss the role of marketing in the discovery stage of a new venture
Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
Discuss the role of strategic planning in the entrepreneurial process
Describe the key elements of a marketing plan
Outline the factors for success in creating a new venture business plan
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