: Many couples get overwhelmed with wedding planning and often rely on a trained wedding planner to help them make their important day as special as possible. The duties of a wedding consultant can vary, but often include helping the happy couple with their wedding ceremony and reception by helping to choose wedding cakes, reception sites, flowers, invitations, and much more!
: This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.
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Lesson 1
Start Your Own Wedding Consultant Business Module 1
The Consulting Life and Research
In module one, we will look at the profile of a wedding consultant and go over bridal business basics. Services, fees, and your targeted audience will differ based on where you live. In this module, we will discuss these differences and how to market accordingly.
Profile of a Wedding Consultant
Bridal Business Basics
Consulting Services and Fees
Targeting Professional Women
Conducting Market Research
Start Your Own Wedding Consultant Business Module 2
Tools and Equipment that Make Your Dreams Come True
This module will take you through starter business challenges and methods to use in your new consulting business. Additionally, module two will take a look at the basic tools you need and additional tools to consider when starting your business. Finding reputable suppliers sometimes proves to be a difficult task, but we will discuss networking strategies to use to find the cream of the crop.
Your Corporate Structure
Getting Professional Help
Tools of the Trade
Establishing a Vendor Network
Finding Reputable Suppliers
Start Your Own Wedding Consultant Business Module 3
Certifications, Advertising, and Cyber Marketing
Obtaining a certification will help you stand out in the wedding consultant market. This module will take a look at the various industry associations and how joining will affect your business. Module three will take you through a marketing plan and discuss what pieces you should include in your marketing campaign.
Major Industry Associations
Advertising Rules of Engagement
Your Marketing Plan
SWOT Analysis
Cyber Resources
Start Your Own Wedding Consultant Business Module 4
Generating Positive Press Happily Ever After
In module four, we will discuss strategies for networking and how to spread your company name around and stand out from a crowd. Module four also focuses on the financial considerations, billing policies and how to manage accounts. So many new businesses fail, but we will share tips and ideas of how to operate your company successfully.
News Releases, Articles, and Networking
Key Financial Statements
Receivables
Why Businesses Fail
Hindsight Is 20/20
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