: The North American Small Business International Trade Educators (NASBITE) Certified Global Business Professional program certifies that a candidate is competent in four primary areas or domains: Global Business Management, Global Marketing, Supply Chain Management, and Trade Finance.
Within each of these four areas, five "threads" or topics are covered: Documentation; Legal and Regulatory Compliance; Intercultural Awareness; Technology; and Resources.
: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.
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Lesson 1
Certificate in Global Business Module 1 - Global Business Management
• setting a mission and vision for the global business enterprise
• developing a global business plan
• conducting research in an international environment
• the nuances of cultural, legal, political, and regulatory differences
• using technology to support global trade
Certificate in Global Business Module 2 - Global Marketing
• assessing the external environment
• performing strengths-weaknesses-opportunities-threats (SWOT) analysis
• conducting international market research
• developing a marketing plan and budget
• determining the global marketing mix (product, price, placement, and promotional strategies)
• conducting competitor analysis
Certificate in Global Business Module 3 - Global Supply Chain Management
• transportation modes
• taxes, duties and quotas
• trade agreements
• packaging requirements
• use of intermediaries; documentation requirements
• legal and regulatory requirements
• insurance
• trade conventions
• the offshore procurement process
Certificate in Global Business Module 4 - Global Trade Finance
• political and economic risks
• foreign exchange tactics and risks
• credit and payment risks
• optimal terms of payment
• arranging financing
• setting the business's overall financial plan
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