: EnglishShort Description
: Look at the world’s top businesses. What do they have in common? While each one may provide an incredible product or service, if you dig a little deeper, you’ll likely find it’s led by an extremely effective communicator. This person knows that a company needs more than just a great idea, product, or service to succeed in a global market. It needs a leader who communicates a clear message to customers about that service, and to fellow executives and employees about how that service should best be delivered.
Businesses today value effective, ethical communicators who can represent the company at all times. With more businesses knocking down the walls between offices, and connecting remote branches with instant messaging and videoconferencing, a business leader could very well be visible to everyone at every moment. Poor communication with your co-workers is a fact that is itself effectively communicated through their body language.
If you have a bad impression of a company, chances are it’s because you had a poor experience with its customer support, maybe just one person. Online knowledge bases, automated help lines, chat rooms, self-service kiosks, and teleconference channels give companies many options for customer service and support. Today, many of these same technologies help businesses maintain contacts with clients and manufacturers, track packages, and manage inventory. Whether you’re communicating through technology or face-to-face, the statement you make on behalf of your business should be effective, ethical, and barrier-free.Instructor Description
: This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.