: Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. Learn how to move any organization from crisis management to social media success.
The Social Media Profession course prepares you for a full- or part-time career as a social media director or enhances your existing marketing, management, sales, PR, or business career.
This course helps you master all elements of the most important social media tools, and teaches you how to integrate the tools with each other and with external websites. Each lesson uses real-world examples and focuses on planning, optimization, best practices, and digital ethics. Worksheets and suggested hands-on activities accompany each lesson.
The course goes further by exploring social media integration planning in more detail and demonstrates effective techniques used to analyze social media success. The course also teaches search optimization techniques necessary to any successful social media or digital marketing strategy, as well as topics in mobile marketing and technologies.
The course looks specifically at how businesses use social media and how to prepare social media strategies, plans, guidelines and policies for any size organization.
Successful completion of this course not only prepares you for a career as a social media director, but gives you the skills necessary to adapt to the ever-changing social media landscape.Instructor Description
: Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide.
Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, nonlinear dynamics, and psychology. Deltina presently serves as the Board Chair of the Independent Book Publishers Association.Certification
: The purpose of the NISM certification exams are to assess candidates’ knowledge in the six content domains of general social media practitioners as defined by the current NISM Industry Advisory Committee (IAC) social media vocation studies.
The minimum qualifications to sit for the NISM SMS certification exam are a minimum of 2 years of business experience related to social media, candidates with experience in community management, social media management or related vocations are ideal candidates for the SMS certification. However, all applicants who have at least 2 full years of business experience related to social media in their application will be allowed to sit for the exam.
This program does not require any additional purchases of supplementary materials.