: This completely online and self-paced Global Marketing course reviews knowledge for the NASBITE Certified Global Business Professional exam. It provides a comprehensive preparation including an in-depth review of knowledge areas, exam taking tips, module quizzes, and a full-length 200-question Practice Exam covering the CGBP areas of knowledge.
: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.
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Lesson 1
Course modules:
• The practice of marketing in an international business context
• Practical applications of marketing
• Assessing the external environment
• Performing strengths-weaknesses-opportunities-threats (SWOT) analysis
• Conducting international market research
• Developing a marketing plan and budget
• Determining the global marketing mix (product, price, placement, and promotional strategies)
• Conducting competitor analysis.
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