: This course gives personal trainers a solid background in developing or starting a personal training business and prepares them for financial management, marketing strategies, and business plan development. Techniques for effective management include standards and guidelines, facility/studio personnel management, and operational issues from a small personal training (PT) studio to managing a PT department at a large health facility.
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Lesson 1
1. Students will gain an understanding of the process of conducting an initial analysis of the state of the fitness industry and personal training market.
2. Students will learn a structured business approach to manage and administer a personal training department or business.
3. Students will learn core business information on accounting, sales, management, marketing, and business plan development.
4. Students will be provided a template to develop a Personal Career Track for the personal fitness training profession.
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